Situation
Three decades of reputation, built on passing trade and a loyal customer base. The model worked until market share started slipping. Tourism footfall set the ceiling, and there was no presence online for a younger customer who shops differently.
Approach
All five elements. We defined the brand voice and visual direction, established the social channels and a content system to feed them, built the e-commerce store, ran Meta and Google campaigns against it, and put retention tools behind the sale so first purchases turn into second ones.
Outcome
The business now reaches customers who will never walk past the shop. Online became a revenue stream in its own right, and in-store sales rose alongside it rather than being cannibalised. Average order value climbed. Trade holds through the quiet months instead of tracking the tourist season.